Thursday, June 26, 2008

Need the cup or the coffee?

A group of alumni, highly established in their
careers, got together to visit their old university
professor.
Conversation soon turned into complaints about
stress in work and life.
Offering his guests coffee, the professor went to
the kitchen and returned with a large pot of coffee
and an assortment of cups - porcelain, plastic,
glass, crystal, some plain looking, some expensive,
some exquisite - telling them to help themselves to
hot coffee.
When all the students had a cup of coffee in hand,
the professor said: "If you noticed, all the nice
looking expensive cups were taken up, leaving behind
the plain and cheap ones. While it is normal for each
of you to want only the best for yourselves, that
is the source of your problems and stress. What all
of you really wanted was coffee, not the cup, but
you consciously went for the best cups and were
eyeing each other's cups. Now if life is coffee,
then the jobs, money and position in society are the
cups. They are just tools to hold and
contain Life, but the quality of Life doesn't
change. Some times, by concentrating only on the cup,
we fail to enjoy the coffee in it."
So, don't let the cups only drive you... enjoy
the coffee (instead)

2 comments:

swag said...

It's a cute yarn and all, but it's all lies.

Cups do matter when it comes to coffee. Unfortunately, most cafés have no concept of this, and most coffee drinkers are far too intent on drinking their coffee like runners at a marathon refreshment station to notice. As the Espresso Italiano Tasting manual puts it…

The design of the cup affects:

* the appearance of the coffee and thus our appreciation of its creamy head (or crema),
* our olfactive appreciation by dispersing or concentrating the aroma,
* the taste because of its contact with our lips,
* the sensation of heat, and
* the quantity of coffee allowed into the mouth.

There’s a reason quality restaurants present their food on warmed china instead of paper plates. If drinking vessels truly didn’t matter, we’d all be sipping fine wines out of disposable plastic beer cups. And if I’m shelling out $2 a cup for beans that cost less than $2 per pound as greens, you had better believe I expect to be treated as if I’m at something other than a three-year-old’s birthday party.

And low and behold, scientific research shows that yes, in fact, cups do affect the enjoyment of what's in it:

Study Shows Touch Does Affect Flavor
http://www.redorbit.com/news/science/1299662/study_touch_does_affect_flavor/index.html

So you can pretty much call this nice little tale pointless and irrelevant.

Anonymous said...

All in the Mind...Never Mind !!! hav fun !!!